In 1960 I graduated from Pratt Institute in Brooklyn, New York with a degree in Industrial Design. At that time graphic design was a European influence that was just being introduced in American universities at the graduate level. When I met a student who studied logo design with Paul Rand at Yale, I knew I wanted to design logos.
I started my career in Detroit, Michigan, first with General Motors, and later with the office of William Schmidt. At General Motors I designed the packaging system for their Delco automotive parts that unified 1,200 different packages. At the Schmidt office I did the graphics for the 1962 USA Pavilion at the trade fair in Zagreb, Yugoslavia. The theme of the exhibition was "Leisure Time". I devised an hourglass logo with a sun and moon image in the top and used it as a gateway to the exhibit. It was my first experience integrating logo design into a three-dimensional environment. [Ler mais...]